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Melanie Hansche Takes Over Organic Life as EditorinChief

first_imgThe short search for Rodale’s Organic Life’s new editor-in-chief is over. Melanie Hansche has been promoted to the role, effective immediately. Hansche joined Rodale in 2014 as its executive director of food content and strategy. Under her guidance the company reimagined several of its food products, including the Rodale Recipe Finder and the Rodale Test Kitchen. Before Rodale, Hanche’s career highlights include: serving as editor at donna hay magazine in Australia; editing several bestselling cookbooks for Donna Hay; and serving as a food critic and writer for several publications. “Melanie is a strong leader with a keen eye for vibrant design and compelling content,” says Chairman and CEO Maria Rodale in a statement shared with min. “Having worked very closely with her on my upcoming cookbook, Scratch, I am confident her inspiring vision and understanding of theRodale’s Organic Life audience will enable her to take this brand to new heights.”  The promotion doesn’t come as a surprise since Hanche was serving as interim editor-in-chief after James Oseland left the company back in March to pursue a book and other endeavors. Oseland led the relaunch of ROL last year, after it rebranded from the original company flagship, Organic Gardening. Hansche indicates in a statement that, for now, her objective is to focus on the brand’s existing strengths. “I’m looking forward to working with the team to bring our audience compelling, clever and sassy content in the organic space that’s practical, fun and a little forgiving—meeting them at whatever stage of their organic journey they might be on—fat, sugar and bacon included!”last_img read more

Ferraris next hybrid will debut this year EV coming after 2022

first_imgEven a company as committed to the internal-combustion engine as Ferrari can see the writing on the wall, and we’re about to see a big shift in the company’s offerings as we enter the next decade.Ferrari’s next-generation hybrid will be unveiled this year, Automotive News reports, citing comments made by Ferrari CEO Louis Camilleri during its latest quarterly earnings call. It won’t debut at the Geneva Motor Show in March, but rather at a different event later in the year. It’ll make its way to buyers in early 2020.The unnamed hybrid supercar will sport the automaker’s second-generation hybrid system. The first generation found use in Formula One, in addition to Ferrari’s own LaFerrari hybrid hypercar. Unlike the V12-toting LaFerrari, though, this new car will reportedly make do with a V8, and it’s believed to make more power than the 710-horsepower 488 Pista. Furthermore, Ferrari’s CEO said on the call that 60 percent of the automaker’s lineup will carry hybrid variants by 2022.2022 is going to be a very important turning point for Ferrari. Not only will it offer a number of hybrids at that point, it’ll be the earliest point at which Ferrari unveils its first battery-electric supercar. Camilleri didn’t commit to any specific date, saying only that it would arrive after 2022.But Ferrari isn’t done with standalone internal-combustion cars by any measure. Two limited-edition models, the Monza SP1 and SP2, will start reaching customers in the fourth quarter of 2019. There’s also the matter of the “Purosangue,” the current name for Ferrari’s first SUV, which will be available in both gas-only and hybrid variants. 0 Preview • 2018 Ferrari 812 Superfast: Super in more ways than one Exotic Cars Hybrids Electric Cars Future Cars Performance Cars 2020 Hyundai Palisade review: Posh enough to make Genesis jealous More From Roadshow 2020 BMW M340i review: A dash of M makes everything better Tags 75 Photoscenter_img Ferrari’s Monza SP1 and SP2 don’t need no stinkin’ windshields 2020 Kia Telluride review: Kia’s new SUV has big style and bigger value Share your voice Ferrari More about 2018 Ferrari 812 Superfast Post a comment Ferrarilast_img read more

Texas Boy Scout Identified After Tree Fall Death In Georgia

first_imgTwitter via @KHOUA coroner’s office has released the name of the 14-year-old boy from Texas who was killed when a tree fell on his tent at a Georgia Boy Scout camp.The Newton County Coroner’s Office identified the Boy Scout on Tuesday as Elijah Knight of Cypress, Texas. The teen was participating in a Scout gathering when the incident occurred Monday at the Bert Adams Scout Camp in Newton County, east of Atlanta.Newton County Sherriff’s Office spokesman Jeff Alexander told news outlets that powerful storms had rolled through the area downing multiple trees, including the one that fell on the boy’s tent. The teen and others were inside the tent when the tree crashed down onto it.Officials say Knight was attending the fourth and final week of summer camp. Sharelast_img read more

Santa Claus is already in town

first_imgWinter  festivities and celebrations are gaining pace in the national Capital, where the stage is set for families to dive into the festive celebrations and to enjoy to their heart’s content.In a bid to boost tourism in the city, Delhi Tourism is organising ‘Winter Carnival’ from December 18-27 at Dilli Haat, INA and ‘X-Mas Carnival’ from December 25-27 at Dilli Haat, Janak Puri. To mark the beginning of the festive season, guests and visitors can look forward to a unique Christmas bazaar at both Dilli Haats, which is the main attraction and in order to build up the excitement,  Santa Claus would be moving around the venue distributing candies to charm the little ones. To create a unique atmosphere, Church of Delhi would conduct singing of Christmas carols and cultural programmes every evening in order to light up the mood of the visitors. Dilli Haat Janakpuri will organise various other events like camel rides, joy rides, food delicacies of other states, cakes and chocolate stalls, adventure parks and handloom and handicraft stalls.last_img read more

How Being AppHappy Undermines Your Business

first_img 7 min read Hear from business owners and CEOs who went through a crippling business problem and came out the other side bigger and stronger. Considering the runaway success of the app market, it’s easy to understand why many founders think their paths to unicorn status runs through App City. While some pundits were digging an early grave for apps, Apple was busy breaking records. The company’s App Store experienced its busiest day in history on Jan. 1 of this year, notching nearly $240 million in sales.This single-day surge represents another spike in the expanding app marketplace. In 2016, developers earned more than $20 billion through the Apple App Store — a 40 percent increase from 2015 earnings. For some historical perspective, developers have earned $60 billion in total since the app store launched in 2008.These gaudy sales figures add to the lure of app development as the latest panacea for startups.While it might be relatively cheap, easy and fast to produce an app, these low barriers to entry are misleading. Too many founders rely on apps alone to drive profits, ignoring traditional business wisdom in the process.Even if a company develops a market-disrupting app that reinvents smartphone use, developing the tech and tossing it onto the app store without any sort of strategy will likely lead to failure. Whether you’re producing an app or opening a new brick-and-mortar store, your venture still needs plenty of marketing, positioning and customer service.Simply put, businesses cannot thrive on apps alone.Thinking beyond the appI’ve seen this app-happy mindset in my entrepreneurship classes, which involve students working over the course of a semester to create business ideas that solve real-world problems. These young minds regularly see creating an app as the perfect solution, typically replacing an existing service or marginal problem such as finding cheap insurance or locating a nearby gas station with a smartphone app.The bulk of these app-driven solutions attempt to emulate the success of OpenTable, the online restaurant reservation app. This approach frequently involves adding a dash of digital convenience to existing physical infrastructure.This sort of digital window-dressing on the real world drove the initial dot-com boom of the ’90s. The main issue with this line of thinking during the Cretaceous period of the internet is the same problem driving the app-first approach of today: By creating a digital link to an established brick-and-mortar industry, you’re tying yourself down to the present. This also makes your company susceptible to anything that might disrupt the physical side of your industry.Instead of a tie to the present or past, entrepreneurs need to use their vision and intellect to think beyond the curve and lasso the future of a given market.Related: 5 Situations When Building an App Is Just a Dead EndThe app of your dreamsInnovation in the digital age isn’t about using technology to improve existing experiences; true innovation involves completely exploding the current model. The best solution to one of society’s woes could very well be an app — Uber, Kindle and Tinder have completely disrupted their respective industries — but consider the strategy behind your app before sending your creation into the wild.1. Remain grounded in reality. The pizza industry is firmly rooted in the real world, with a reliance on physical ovens, ingredients and delivery drivers. Despite this reliance, pizza juggernaut Domino’s has relentlessly tinkered with technology in a quest to simplify the ordering experience.The company started with a mobile app that allows customers to bypass phone calls and website visits to order pizza. That’s great, but Domino’s took things a step further by creating a tweet-to-order system and experimenting with ordering via text messages and emojis. Most recently, the company made it possible to order directly from an Amazon Echo. The next time you want a supreme pizza, Alexa has you covered.Related: Domino’s Now Makes Pizza Deliveries Via Military RobotThis trailblazing in the digital world appears to be paying off. The pizza company’s endeavors drove 50 percent of U.S. sales in 2015, according to TechCrunch, with Domino’s bringing in $4.7 billion from digital ordering channels worldwide.Domino’s provides a road map for how apps can drive value, but only when they integrate as seamlessly as possible with the real world. Apps that deliver a way to track, follow up and manage existing processes create value by essentially giving users a remote control for the economy.Apps should not be digital veneers masking traditional behavior. Instead, they should spur a change in fundamental consumer behavior.2. Everything has its limits. Even the digital universe of apps has some boundaries. Aside from the need to upgrade and maintain apps, developers must deal with barriers between existing platforms.iOS has traditionally been the more lucrative platform for developers, with many apps appearing on Apple devices before other platforms. In particular, a lot of mobile games land on iOS first before branching out to Android devices. “Super Mario Run,” which generated about $53 million for Nintendo, launched on iOS in December but and on Android devices in March.Related: 4 Ways to Avoid Nintendo’s Super Mario Mobile MistakeWhile Apple still dominates the U.S. scene, Android is carving out a larger market share elsewhere. Android has gained some traction because it benefits from the latest versions of Google’s apps and the Google Play store has a higher percentage of free apps than the Apple app store.Be mindful of the strengths and weaknesses of various platforms. While it’s possible to launch on several platforms at once, you’ll also risk being a jack-of-all-trades and master of none. Developing an app for these different devices simultaneously can quickly increase your expenses and time to market.3. The end should justify the means. This might sound like heresy, but consider whether people even need an app to solve the problem your business is targeting. Will they need a solution to your problem with regularity? That will determine how frequently they use your app. Will your customers find your proposed solution valuable? This answer should tell you everything you need to know.An emerging business needs a “yes” answers to both of those questions for an app to make sense. Having a great app should not be your goal. Instead, focus on adding value to the customer through a great app.The value you deliver should justify the cost rather than the other way around. An app that’s cheaper than the alternative isn’t necessarily a better tool for users. Creating a half-baked app could destroy value in the end, so focus on the value you want to create rather than the cost it takes to get there. That’s the only way to justify any business decision, including app development.Software is indeed eating the world — as Marc Andreessen opined back in 2011 — but not by digitizing existing functions. The true power of software lies in changing behaviors through sidestepping physical limitations that dictate much of what we do today.It’s unclear whether we’ve seen the apex of apps, but all the sales records in the world are useless without a clear and beneficial connection with the physical world. Founders cannot succeed by trying to substitute technology for business skills and market knowledge. There is no app for that. Listen Now Problem Solvers with Jason Feifer March 20, 2017 Opinions expressed by Entrepreneur contributors are their own.last_img read more