* * *Subscribe to the Mercury News and East Bay Times for $40 a year and receive a free Warriors championship coffee table book* * *SACRAMENTO – Warriors veteran forward Andre Iguodala will miss Friday’s game against the Sacramento Kings, marking the third consecutive game he will miss because of a right hip tightness.Warriors coach Steve Kerr said that Iguodala will return “hopefully Monday” against the Memphis Grizzlies at Oracle Arena. After participating in morning shootaround on Friday, …
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The key to an efficient product shoot is knowing which lights and what camera movement will deliver on your client’s expectations.The number one rule in product photography (video or photo) is making whatever you’re shooting aesthetically appealing — no matter what it is. That’s a lot of pressure. But let’s be real — it’s important to make clients happy and to keep getting gigs. So, how should you approach shooting something as mundane as a bottle, a box, a tool, etc.? Don’t Shoot Shallow FocusIn the video above, Kozu explains how shooting with a shallow depth of field can make the shoot seem lower-budget. Because you usually open up your aperture when you need more light, this “effect” makes it seem like you don’t have enough lighting for the product. It’s a simple aspect of the shoot that you might not consider. However, you must think about how your client will view the end result.Keep the Motion SimpleMake the shot about the product. Don’t try to outdo every other commercial you’ve seen. The focus should be on what you’re shooting, not how you’re shooting it. So keep it simple.Obviously, you’re not going to go out there and buy a KIRA or a MIA (or in this video’s case, a Bolt). That’s okay because those crazy, awesome, robotic camera movements aren’t necessarily something you need just yet. You can pull off all of the classic moves you need with an inexpensive slider or a jib.Double the MotionSo, in addition to some nice, simple moves, add a Lazy Susan turntable to the shot. Not only does this add more energy, it’s a cheap, totally viable way to increase production value. These simple, sleek turns will create the movement and presentation you need to really showcase a product, no matter what you’re shooting. You can pull this type of shot off using a jib or gimbal to push in or pull out from the product.If you’re interested in learning more about jibs and cranes, check out our video tutorial.Study the MaterialHere is, perhaps, the single greatest piece of advice: prepare. Preparing for the shoot can single-handedly save your entire video. With product shots, specifically, you want to know how light will react ahead of time. You want to know what lights to bring and how to use them. Knowing the product will also help you determine what types of motion and camera movements you’re going to need — one step guides the next. Recently, we covered how lighting a scene the night before can save you a lot of time and effort — the same is true here.If you’re interested in the specifics of how to light your product shoot, check out our tutorial below: Cover image via Indy Mogul.Looking for more filmmaking tips and tricks? Check out these articles.Production Tips: The Four Secrets of a Successful DocumentaryVideo Tutorial: Determining The Best Lens for Your ProjectThe Best Quotes from Directors, Editors, and Everything in BetweenTutorial: Removing Audio Pops and Recording Audio DifferentlyDirecting Challenges: How to Communicate Effectively with Actors
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The 23rd Annual Race to Erase MS Gala will take place on April 15 benefiting Race to Erase MS and its “Center Without Walls” program which continues to raise funds in order to provide treatment and ultimately find a cure for MS.Guests will be able to participate in a silent auction before enjoying a dinner gala featuring live musical performances by KISS, Jordan Smith, and more. ALEX AND ANI’s Carolyn Rafaelian will be presented with the Race to Erase MS “Medal of Hope” Award. The evening will also include a one-of-a-kind live auction featuring fabulous vacation getaways and experiential packages.Special hosts for the evening include Sharon Osbourne, Jack Osbourne, Jamie-Lynn Sigler, and LL Cool J. Additional guests include Mark Ballas, Garcelle Beauvais, Wendy Burch, Francesca Capaldi, Christine Devine, Carmen Electra, Emblem3, Frances Fisher, Clementine Ford, Marg Helgenberger, Allison Holker, BC Jean, Cobi Jones, Larry King, Robert Knepper, Ali Landry, Ross Matthews, AJ Michalka, Aly Michalka, Megan Nicole, Naya Rivera, Johnathon Schaech, Cybill Shepherd, Jojo Siwa, Lea Thompson, Anna Trebunskaya, Aisha Tyler, Louis Van Amstel, Clay Walker, Diane Warren, Dave Winfield, and many more.WHEN: Friday, April 15, 2016WHERE: Beverly Hilton9876 Wilshire Blvd.Beverly Hills, CA 90210Find out more here.