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The BtoB Benefits of Pursuing Mobile Ad Sales

first_imgWhen the Interactive Advertising Bureau (IAB) released its “IAB Internet Advertising Report” in October 2013, one thing was clear: While digital remained strong, it was mobile that was quickly becoming a powerhouse.According to the report, in the first half of 2013, total mobile revenues surged 145 percent to $3 billion from $1.2 billion a year ago.Selling mobile is big business for media publishers. Some are reaping the rewards of early adoption, while others have finally realized dragging their feet in complaint is no way to operate in today’s market. “I see dollars being devoted to mobile increasing every month,” notes Sean Griffey, co-founder and CEO of Industry Dive, a mobile-first b-to-b publishing startup. “Mobile is a huge component of the landscape we’re in now. This is the new normal.”Media companies, especially in the b-to-b sector, are often hesitant to adopt mobile advertising strategies because they claim they either cannot make money or do not know how to make money using the platform.Griffey says that these excuses are hang-ups costing b-to-b brands, especially when compared to their consumer counterparts. While that is true, mobile advertising goals are divided between the sectors. Consumer brands may just want impressions and eyeballs, while b-to-b brands should be concerned with lead generation and conversion.“Our mobile campaigns often lead to mobile landing pages and mobile capture,” Griffey says. “We have to spend time on education because mobile sales isn’t just a display ad, but the conversion.”Leads remain advertisers’ most prized measurement, followed by impressions and clicks. These “imperfect metrics” are still the ones, Griffey contends, advertisers want to know so they remain what mobile campaigns ultimately drive toward.A profitable tactic using pure mobile ads that can move these metrics are Facebook and Twitter-style models, which incorporate the ads within content feeds.Educate and SupportGriffey maintains education, training and support are at the heart of any successful mobile advertising sales operation and marketing approach.“From a tactical standpoint, you need to be ready, able and willing to talk mobile and educate [marketers],” Griffey says. “There’s also the support publishers need. With a new mobile campaign, you need an operations team on the backend to help traffic and run the ads and help create and modify them.”Also important to remember, Griffey says, is that especially for marketers, mobile means more than just eyeballs and impressions. Email newsletter campaigns, Website leaderboards, apps and more are important tools in optimizing any mobile campaign.“They say 50 percent of all mobile campaigns are wasted,” Griffey notes. “Most just don’t know from where.”Employing a mobile advertising operation and effectively utilizing a mobile advertising operation are two very different undertakings.“If you believe in mobile as part of the future, what you have to really invest in is the operations behind it within your team and not wait for the dollars to come in first,” Griffey says.last_img read more

Cricket Wireless customers can earn bill credits by viewing ads

first_img Google Nest Hub: $59 (save $70) Tags Turo is kind of like Uber meets Airbnb: You borrow someone’s car, but you do all the driving. I’ve used it many times and found it a great alternative to traditional car-rental services — in part because you get to choose exactly the vehicle you want (not just, say, “midsize”) and in part because you can often do pickup and dropoff right outside baggage claim.Between now and Sept. 1, the first 300 people to check out can get $30 off any Turo rental with promo code LDW30. Read DJI Osmo Action preview Amazon Recently updated to include digital-photo-frame capabilities, the Lenovo Smart Clock brings Google Assistant goodness to your nightstand. It’s a little smaller than the Amazon Echo Show 5, but also a full $30 less (and tied with Prime Day pricing) during this Best Buy Labor Day sale. Read the Rylo camera preview Lenovo Smart Clock: $59.99 (save $20) Turo: Save $30 on any car rental An Echo Dot makes a fine match for any Fire edition TV, because you can use the latter to say things like, “Alexa, turn on the TV.” Right now, the 24-inch Insignia Fire TV Edition starts at just $100, while the 32-inch Toshiba Fire TV Editions is on sale for $130. Just add any Fire TV Edition to your cart, then add a third-gen Echo Dot, and presto: The latter is free. Tidal 3-month family subscription: $5.99 (save $54) DJI’s answer to GoPro’s action cameras is rugged little model that’s shockproof, dustproof and waterproof down to 11 meters. It normally runs $350, but this deal drops it to $261 when you apply promo code 19LABOR10 at checkout. Rylo Spotify and most other streaming services rely on compressed audio, which robs the listener of full fidelity. Enter Tidal, the only “major” service that delivers lossless audio — meaning at least on par with CD quality, if not better. Want to see (er, hear) the difference for yourself? Grab this excellent extended trial while you can. It’s just $6 for three months, and it’s good for up to six listeners. Read Lenovo Smart Clock review See It $60 at Best Buy Rylo 5.8K 360 Video Camera: $250 (save $250) Free Echo Dot with an Insignia or Toshiba TV (save $50) $999 Read the AirPods review Sarah Tew/CNET HP Laptop 15t Value: $520 (save $780) See it Review • iPhone XS review, updated: A few luxury upgrades over the XR See at Turo $90 at Daily Steals via Google Express Chris Monroe/CNET The problem with most entry-level laptops: They come with mechanical hard drives. That makes for a mighty slow Windows experience. This Lenovo model features a 128GB solid-state drive, so it should be pretty quick to boot and load software, even with its basic processor. Plus, it has a DVD-burner! That’s not something you see in many modern laptops, especially at this price. Share your voice Preview • iPhone XS is the new $1,000 iPhone X Read Google Home Hub review Tags $299 at Amazon Comments $210 at Best Buy Best laptops for college students: We’ve got an affordable laptop for every student. Best live TV streaming services: Ditch your cable company but keep the live channels and DVR. 7 Best Buy Phonescenter_img 0 Sarah Tew/CNET See at Amazon $520 at HP See It Cricket is launching a new ad-based rewards program. Cricket Wireless Cricket Wireless and mobile rewards developer Adfone are rolling out a rewards app and program called Ad It Up, the companies said Tuesday. Using the app, Cricket Wireless customers across the US can choose to view ads on their phone and, in return, earn points that can be redeemed for bill credits. The Ad It Up app will come “preloaded on millions of select Cricket Android phones,” the companies said, but customers can choose to opt in or out from their devices. When customers register for the program, they’ll be asked to choose their interests so the program can show them targeted ads. “This deployment represents a sizable opportunity for both advertisers reaching Cricket customers as well as telecom companies looking to build and generate revenue in revolutionary ways,” Adfone CEO Brian Boroff said in a release. What’s cooler: A snapshot of a firework exploding in front of you, or full 360-degree video of all the fireworks and all the reactions to seeing them? Oooh, ahhh, indeed. At $250, the compact Rylo dual-lens camera is selling for its lowest price yet. And for an extra $50, you can get the bundle that includes the waterproof housing.This deal runs through Sept. 3; it usually costs $500. The Cheapskate $6 at Tidal $155 at Google Express Sarah Tew/CNET Sprint CNET may get a commission from retail offers. Formerly known as the Google Home Hub, Google’s Nest Hub packs a wealth of Google Assistant goodness into a 7-inch screen. At $59, this is within a buck of the best price we’ve seen. It lists for $129 and sells elsewhere in the $89-to-$99 range.This is one item of many available as part of eBay’s Labor Day Sale (which, at this writing, doesn’t specifically mention Labor Day, but that’s how it was pitched to us). JBL Soundgear wearable speaker: $90 (save $160) $999 Apple iPhone XS Post a comment Sarah Tew/CNET $59 at eBay Mentioned Above Apple iPhone XS (64GB, space gray) Cricket,I’m shocked — shocked! — to learn that stores are turning Labor Day into an excuse to sell stuff. Wait — no, I’m not. As much as I respect the original intent of the holiday (which became official back in 1894), to most of us, it’s just a bonus day off — one that’s blissfully tacked onto a weekend. So, yeah, stores; go ahead, run your sales. I’m listening. Perhaps unsurprisingly, Labor Day doesn’t bring out bargains to compete with the likes of Black Friday (which will be here before you know it), but there are definitely some sales worth your time.For example:We’ve rounded up the best Labor Day mattress deals.We’ve also gathered the best Labor Day laptop deals at Best Buy.The 2019 Vizio P Series Quantum is back under $999.Be sure to check out Amazon’s roughly three dozen Labor Day deals on TVs and audio. Google Express is having a big sale as well, one that includes deals on game consoles, AirPods, iPhones, laptops and more.Below I’ve rounded up a handful of individual items I consider to be the cream of the crop, followed by a handy reference guide to other Labor Day sales. Keep in mind, of course, that products may sell out at any time, even if the sale itself is still running. Note that CNET may get a share of revenue from the sale of the products featured on this page. Though not technically a Labor Day sale, it’s happening during Labor Day sale season — and it’s too good not to share. Nationwide Distributors, via Google Express, has just about the best AirPods deal we’ve seen (when you apply promo code ZBEDWZ at checkout). This is for the second-gen AirPods with the wireless charging case. Can’t imagine these will last long at this price, so if you’re interested, act fast. $999 Use promo code 19LABOR10 to get an unusually good deal on JBL’s interesting hybrid product — not quite headphones, and not quite a traditional speaker, but something you wear like neckphones to listen to music on the go. See It I thought this might be a mistake, but, no, the weirdly named HP Laptop 15t Value is indeed quite the value at this price. Specs include an Intel Core i7 processor, 12GB of RAM, a 256GB solid-state drive and a 15.6-inch display. However, I strongly recommend paying an extra $50 to upgrade that display to FHD (1,920×1,080), because you’re not likely to be happy with the native 1,366×768 resolution. Apple AirPods with Wireless Charging Case: $155 (save $45) Lenovo 130-15AST 15.6-inch laptop: $210 (save $90) $261 at Daily Steals via Google Express Share your voice Other Labor Day sales you should check out Best Buy: In addition to some pretty solid MacBook deals that have been running for about a week already, Best Buy is offering up to 40% off major appliances like washers, dryers and stoves. There are also gift cards available with the purchase of select appliances. See it at Best BuyDell: Through Aug. 28, Dell is offering an extra 12% off various laptops, desktops and electronics. And check back starting Aug. 29 for a big batch of Labor Day doorbusters. See it at DellGlassesUSA: Aug. 29 – Sept. 3 only, you can save 65% on all frames with promo code labor65. See it at GlassesUSALenovo: The tech company is offering a large assortment of deals and doorbusters through Labor Day, with the promise of up to 56% off certain items — including, at this writing, the IdeaPad 730S laptop for $700 (save $300).See it at LenovoLensabl: Want to keep the frames you already love and paid for? Lensabl lets you mail them in for new lenses, based on your prescription. From now through Sept. 2 only, you can save 20% on the blue light-blocking lens option with promo code BLOCKBLUE. See it at LensablSears: Between now and Sept. 7, you can save up to 40% on appliances (plus an additional 10% if you shop online), up to 60% on mattresses, up to 50% on Craftsman products and more. The store is also offering some fairly hefty cashback bonuses. See it at SearsNote: This post was published previously and is continuously updated with new information.CNET’s Cheapskate scours the web for great deals on tech products and much more. For the latest deals and updates, follow the Cheapskate on Facebook and Twitter. Questions about the Cheapskate blog? Find the answers on our FAQ page, and find more great buys on the CNET Deals page. DJI Osmo Action camera: $261 (save $89) TVs Speakers Mobile Accessories Cameras Laptops Automobiles Smart Speakers & Displays Boost Mobile Angela Lang/CNET $999 Turolast_img read more

Three sentenced to life imprisonment for murder

first_imgKolkata: Three persons were sentenced to life imprisonment in a murder case on Friday. The main accused in the case is undergoing trial in a separate court as he was minor at the time of the murder. After he turned 18, the trial was shifted from the juvenile court.According to police, on July 22, 2016, officers of New Town police station found a body of a man near Tin Kanya Mor, on the outskirts of Kadampukur village. The face of the body was smashed to hide the identity of the deceased. Also Read – Rs 13,000 crore investment to provide 2 lakh jobs: MamataDuring preliminary investigation, ligature marks was seen around his neck. Later, a suo moto case was initiated against unknown persons on charges of murder. The person was later identified as Nepal Ghosh (40) of Baranagar in North 24-Parganas. During the probe, cops came to know that a youth identified as Jaydeb Das, who was then 17-year-old, had borrowed Rs 10,000 from Ghosh. After the stipulated time to repay the loan was over, Ghosh asked for his money but Das did not return the money and kept on promising that he would repay it soon. Also Read – Lightning kills 8, injures 16 in stateLater Das, along with his three friends, hatched a plan to murder Ghosh. They planned to kill and rob him so that Das could be exempted from the loan. As per the plan on July 22 of 2016, Das called up Ghosh and asked him to meet at Dunlop. He said he would repay the loan. When Ghosh arrived, Das told him that he would give him the money after he gets it from another person. He called up one of his friend identified as Surajit Karmakar. They boarded Karmakar’s SUV, where two more youths identified as Tridip Biswas and Raju Sil were already present. Later, they drove to New Town and strangled Ghosh inside the car. After Ghosh died, they smashed his face and placed the body beside the road. During investigation, all four of them were arrested. On Friday, 1st Additional District Judge (ADJ), in Barasat Srimayi Kundu sentenced Karmakar, Biswas and Sil to life imprisonment. Trial against Das is still going on at the 2nd ADJ Barasat Court.last_img read more

Adult video shared on Baton Rouge Instagram horrible mistake

first_img BATON ROUGE — A tourism official on business in Baton Rouge says she had no intention of sharing an adult video with nudity on the Instagram account of her employer, the Webster Parish Convention and Visitors Bureau.The video with nudity went live on the tourism bureau’s public Instagram account Monday night, and sent notifications to followers. The video lasted about 30 minutes.“It was a horrible, honest mistake,” Lynn Dorsey, executive director of convention and visitors bureau, told the newspaper. “I am mortified. I would never send that type of content out intentionally.”Dorsey had intended to send “a very private message” to her husband, she said. But she’s a new Instagram user and pressed the wrong button, she added.Dorsey posted the video using a Bureau-purchased iPhone 7 from a Baton Rouge hotel room while on a business trip, the newspaper reported.Instagram Live is a new feature, similar to that of Facebook Live, which allows users to stream live video footage via the social media platform, the Press-Herald reported. When a user “goes live,” the followers of the account may receive a notification announcing the live feed. Once a live video has ended, it is no longer visible on the platform. Share Posted by The Canadian Press Adult video shared on Baton Rouge Instagram ‘horrible’ mistake Friday, December 23, 2016 << Previous PostNext Post >>last_img read more