a well-designed website can naturally promote the growth of the company’s business and brand enhancement.
A study by
Nelson found that users spend an average of 10-20 seconds on a web site. At the beginning of the visit, visitors will find it worth further checking on the site to stay longer. For businesses, this is count every minute and second.
may cause several losses in a web site. In order to be better user management and have better website traffic, the following 11 problems that affect website performance should be fixed as soon as possible.
1, low quality visual effects
many people have studied the role of visual effects in communication. In 1986, a study conducted by the management information systems research center at the University of Minnesota, supported by 3M, showed that the use of visual aids in demonstrations increased 43% of the persuasiveness. Low quality visual effects can hinder the development potential of the site.
marketing expert Govan de · Agarwal suggested the use of high-quality images to attract the attention of visitors, to increase the number of social sharing, if the picture is selected properly, can even improve the overall search engine optimization (SEO). Labnol.org has an address for finding free professional pictures.
2, lack of comment or recommend
if there is no recommendation column on the site, then the enterprise misses a simple and effective marketing tool. The customer is capable of identification. Just telling them the advantages of a product or service is far from enough. Recommendations can help companies create trust and eliminate concerns that might arise before they buy a product. Derek ·, chief executive of the Internet Marketing Center, has shared how to use recommendations and select the right audience.
3, lack of color understanding,
Another factor that could cause
company website sales weakness is the color matching problem of the website. Much of the research on visual information is concerned with hue. Many entrepreneurs may already know the importance of brands. A powerful brand can make a company stand out from its competitors and make the company instantly recognizable to consumers. But if the site’s decor uses an obscure color scheme, it could lead to a loss of credibility in the user base.
‘s Quick Guide to color theory can be found in the depth guide in Smashing magazine. Identify the brand information that the company wants to communicate to the customer and make sure that the site has a color scheme that matches it.
4, information obsolete,
scroll down to the page where the copyright date is listed. Is the information new? According to the SME trends survey, a seemingly outdated one