in the context of the economic crisis, the various websites for survival, by virtue of the Internet low-cost advantage of price war. It is expected that in the second quarter of 2009, when a large number of Internet media closed down and died, the Internet advertising price system will collapse, and the value of web game media will not be further reflected and excavated. "The game is the Internet winter food for many people view widely recognized, but to really implement very difficult game industry, the water is very deep, the lack of game operation experience is easy to be used in the experiment of mice.
invested 45 games in online games between 2007 and 2008, with only four of them written to web games. Disclosed in 2007 is a "51wan" to get Sequoia Capital $2 million 500 thousand, released in 2008 two pen were "Beijing Ranger net" and "Shanghai ville". Web games account for very little of the total investment in online games. Another more cool figure, a game channel survey process, only more than 80 thousand votes in 23 million 230 thousand votes to vote online games, accounting for 0.34% of the voting proportion. In 2008, the output value of China’s game market exceeded 20 billion, while the share of web game contribution was only 500 million yuan, accounting for 2.5% of the total market share. Although web games are easy to use and designed for white-collar workers, they also clearly show that the profitability of web game products is not strong. According to a web site in 2008 web game market survey report shows that the current mainland R & D web hosting companies has more than 250, mainly concentrated in Beijing, Shanghai and Beijing, the number of companies over the total number of 1/2. Technical threshold is low, low cost, the number of about 10 people, a large number of web hosting companies in the short term. At present, the number of online game products has reached 300, a variety of market size, the state of profit products only a few dozen products. The average pay rate is less than 7%, the per capita ARPU value is 30 yuan RMB, and the total market is online, and the number of players is about 45-60.
products are developed in a niche market, such as user groups under budget category: to develop business, simulation, sports theme, facing the audience, most of these small groups of users theme of the product has been made less than 1% market share, investment cost is lower, due to the low threshold of such products not the ultimate success of big business". Small inputs, workshops, production, resulting in many products simply can not go to the operation and marketing that step, the main problem is that the market is not good, the lack of operational experience and ability to judge the market. From September 2008 to November, web games became almost white hot, and a large number of web games emerged. Now they are almost exhausted, go to the capital operation loss at the moment. Low capital threshold is both a powerful booster for web games and a stumbling block to product success. Page shows, web games in 2009 will meet the high period of elimination, for many web games for 09 years to ensure that the existing users do not drain, consumption will not decline will be the focus. 09 years is not a period of further expansion, to maintain its own substantial cash reserves to become enterprises