today, Secret announced the same day, put up the shutters; Whisper appointed a new vice president of Mark Troughton, and announced that the number of monthly active users reached 10 million, more than 1 million times per hour to open the application, this is also the first Whipser announced its user data. Whether this is intentional face or coincidence, we all wonder, anonymous social development today, Whisper on what to do, or to say, what Secret wrong? Here is a possibility:
target users: social Whisper positioning among young people, while the Secret is in the circle of science and technology practitioners more popular for anonymous social this matter, the former may have more time and interest than the latter.
Whisper security do better: Secret and mobile phone users and mail the mail list connection, allowing users to see post from "friends" or "Friends of friends", increase the speaker being "human" risk; while Whisper only through the schools and the regional selection of post, the user to speak more secure.
Whisper has made more efforts in preventing network violence: it hired a huge team in Philippines, using artificial audit method of pornography, violence, shielding aggressive entry (topic: a very material on the Chang Wen network scavenger curious friends recommend occupation, Secret on line 6); a month after the increase of the real name of the shielding function, but it was too late, the network violence atmosphere once formed in a community, it is difficult to reverse.
Whisper higher user stickiness: it provides a message function in early time, and the Secret message function in the absence of a long time, so many active users to use third party tools Anonyfish chat.
although the older Whisper has won the latecomer Secret, that doesn’t mean it can sit back and relax. The data show that Whisper downloads have dropped significantly in the past few months. This figure is not necessarily related to the number of active users, and since Whisper doesn’t publish more user data, we don’t know whether it’s going uphill or downhill.