site weight is search engine for a website to the website evaluation mechanism, giving the authority value, because Baidu days of continuous adjustment, many of the old station included and the chain decreased, while the new sites included fast, new snapshot time, a time for the weight of the subject Public opinions are divergent. What is the concrete manifestation of the weights of the website, marketing world website weight high performance is to publish content included very quickly, immediately reflected in the search results, and give a good ranking, of course, time is also a new snapshot.
website to improve the weight is a long time accumulation of system engineering, rapid increase weight, need to do two points
1. Content relevance
each site will have a theme, all web content around this theme, keyword, title, web page description is the theme of the interpretation. Over time, the search engine will determine the site focused on a topic, in this theme, the content of originality, professionalism, readability, user experience, the length of time and other factors on the site to form part of the weight. Weight is a comprehensive consideration of the site as a whole. Content relevance only determines the authoritative measurement of the site in a subject or field.
if a software released to Dortmund software station and the 58 city, we can observe that Dortmund station software for software content correlation is very high, and the 58 city to obtain many content classification, ranking using the "star effect", the software must be ranked higher than 58 city dortmund. Focus on a particular field, the theme of meticulous, search engines will think that the site accumulated in this area for a long time, the relevant content will naturally have a good ranking.
two, high quality external chain
import chain is the weight of an important factor in the calculation of distribution, so the quality of the chain in the weight distribution occupies a large proportion. Site link weight high known to his site, is outside the chain of high quality, refined, high weight, high correlation, time snapshot new external links, the recent Baidu after adjustment for the correlation of the chain is more valued, the correlation is equal to the same station say your site is good, the search engine gives authority the values will be higher. Not related to external links, after several times after the update is included in the chain is still valid, although the weight is very high, but rely on the star effect " " not even included, poor correlation, so the search engine included less authority value.
keyword ranking is constituted by a number of factors, in a single page website as a unit, the chain transfer is the site weight, and the weight is given to the measurement factors ranking, and not the chain of many good rankings, but the weight of a good website will be tens of thousands of high quality chain.
Most of the SEOER
believe that the weight of the site has the core keywords ranking, authoritative directory included or not, the search engine has been included in the chain, the domain name registration time, content updates frequency, etc.