through continuous optimization of site is mainly through the enterprise site, although in recent years the popularity of the Internet, enterprises are aware there should be a website of their own, and also realize the enterprise website to promote and optimize the. Many enterprises in the enterprise website construction and operators, the general process is shown in the following figure, we can see from the chart, after the enterprise web site, the web site operators, enterprises are faced with two choices, either is entrusted to the special network company, or their own operations. According to the author in recent years, contact with customers, their operations enterprise site enterprise is not a minority. You will need operation, operation personnel, operations personnel come from, many small and medium-sized manufacturing enterprises as well as small and micro service enterprises, are from the original staff part-time website operation, work or leisure time, send the news, send post or send link. This phenomenon is not a case, but a more common phenomenon. It is because of the universal phenomenon that it has created such a rule: there is a connection between the operators of the enterprise, the knowledge background and the choice of SEO methods, and the SEO effect.
I will take three industry as an example to prove this conclusion.
lifting industry: low level of knowledge of practitioners, resulting in original content popular
engaged in hoisting and lifting equipment leasing services company, competition in the Baidu keyword optimization is more intense, to the "lifting" and "lifting" and other words in each of the cost optimization in the million, and "area + keywords are lifting" for thousands of years every year. Because a lot of hoisting enterprises are Small and micro businesses, the operation is not very formal, the establishment of enterprise website by internal staff within the company operation, the knowledge level of operating personnel is low, can hardly write original articles, so a lot of companies from Baidu hoisting station, we can find that although the number of enterprise site many, but the content and knowledge about lifting, but fewer seem to business persons accustomed to the operation method of copy, copy this simple. The immediate part of hoisting a certain number of certain enterprise website content, is not a system put all sorts of things together. The main reason is that enterprises engaged in lifting operations and optimization of the site, the overall level of knowledge is low, so it can not create high-quality content to enhance the ranking. After understanding this situation, for the optimization of the lifting enterprise, we mainly use the method of creating content, and affirm two original high quality content on the website every day. The effect was obvious, and soon we had two optimized sites in the front row of Baidu.
instrument industry: professional optimization personnel, resulting in poor optimization effect
and hoisting enterprises, mostly by company employees part-time operators in different sites, the instrument enterprises will generally establish the specialized enterprise site operation team, or will the enterprise stand optimization work contracted to network optimization company, that is to say, this is because the instrument product profit space, the enterprise is willing to.