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Analysis of What and how about category operation

The

article mainly describes what category operations are and how to do well in category operations. To share with you, we hope to inspire you.

Internet operations are mainly divided into active operations, user operations, product operations, new media operations and other major sections, according to different responsibilities, but also evolved more segments of the operating position. Today we are going to talk about a niche operation.

Why does

say he’s special? Because in many Internet Co and no such jobs, only the electricity supplier companies will be established.

1. What is the category? Take the electricity supplier company as an example of

below is Jingdong’s first class category:

red area for category two, yellow area for category three, category

suning.com:

Tmall:

electricity supplier companies are basically using one or two, three categories to classify goods.

category operations are responsible for one or more categories of class two or class three. For example, the mobile phone category requires a number of individual operations to support it.

What do

two and category operations do?

let us look at the major electricity supplier company category operations JD

1. Ali

analyzes data, grasps the industry present situation, the market demand and the Amoy merchant to the to B market purchase behavior rule and the tendency;

analysis of the electricity supplier IT class and full channel IT class development direction, the development and implementation of category planning;

completes the category marketing plan, displays the display plan, the operation plan, tracks, analyzes, summarizes each plan the implementation effect, uses the market method, fully displays platform’s leverage role;

With

cooperative product and technology team, through the development and operation of product landing, continuous improvement and expansion of the service market user experience; 5, in close collaboration with the marketing team, continued to launch market, personalized brand marketing activities, and constantly optimize the process specification;

and service providers close communication and collaboration, and quickly promote the service providers in the development of the platform.

2., Jingdong

according to customer, market determine the product attribution category, make category rules, processes, standards, etc.;

according to the needs of the business department, is responsible for the implementation, increase, split, merge, close category requirements analysis and judgment, and finally operation, and monitor the adjusted effect;

is responsible for listening, collecting, sorting out the user’s needs and feedback, finding the problems of the category attributes, and making the corresponding solutions;

monitoring and partitioning

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