"entrepreneur" _ paper /Ann Handley
every time I hear a company discussion about creating a machine for developing customers, I think of Dr. Seuss. Specifically, I think of the unreal machines he created in 46 children’s books, such as the super axe, the ultimate splash machine, and so on.
of course, in real life, an enterprise cannot open a switch of a machine to attract customers. But you can create tools on your corporate blog and use it as a marketing channel to develop customers.
blog is a great way to increase network awareness, making it easier for people to find your company through Google, Bing, or other search engines, and become your customers. The blog can be used as a supplement to the sales team, through the content publishing system to help answer reader questions: if you effectively establish contact with potential tourists, put them into the customer from simple visitors.
following ten steps can help you increase your visibility and attract more potential customers to your website. It’s not a panacea, but it can help you convert visitors into customers.
1. makes blogs an extension of the company’s Web site. Visitors may never visit the main site, but through the blog, you have a preliminary impression of the company. So it’s best to keep your blog consistent with the main web in both visual (navigation and Design) and technical terms. Use the company domain name as the main domain name of the blog (such as blog.website.com), instead of using a separate domain name, which ensures that all links to the blog page are within the search of the main web site.
2. solve problems or share resources, do not lure visitors. Your blog should focus on solving customer problems or sharing your resources, but don’t try to lure people into buying things. That may sound obvious, but too many business blogs are like a press release center, all about marketing. Although you are interested in publishing news about your company’s products and services, you can’t attract them unless they release what the potential customers care about.
then, how do you decide what to write? Use "inquiries" or "FAQs" as the "starter" for blog posts". Ask the frontline sales staff: our customer care what problem, what advice? Our product or service can solve the problem of what? In addition, check your search records – to see which keywords people use to access the site, in order to understand they want to solve the problem, and they use what statement to describe the problem (of course. But you didn’t ask the customer to ask questions — but not common is good blog citation of the questions they asked).
3. show yourself. Half of blogging involves regular updates and consistency, while the other half writes good logs. You don’t need to write blogs every day