in the development of the Internet today, there are constantly emerging new things, in recent years popular "tenant family" is one of the representatives. It is understood that the already existing online rental, rental and transfer of second-hand phenomenon, in fact, is the development of the current network of tenants of the predecessor.
2013 online taxi has become the focus of attention of major media. According to statistics, the domestic car rental market in the next 5 years the average growth rate will be more than 15%, in 2015 the domestic car rental market will be more than 6 billion U. S. dollars. China has become the fastest growing and most promising car rental market in the world. China rent a car is a typical enterprise of online car rental. In recent years, China has acquired Lenovo, Warburg Pincus and Hertz Corp and other enterprises, promotion and start with the Baidu bid, network alliance, portal and a series of advertisements, thereby increasing the influence of the market.
then, how can the website of the rental enterprise construction website obtain the certain market and the user? And for the latter website operation and the promotion, how should face? Hefei carries the Rui will provide the plan for you.
first: rental website construction analysis
a successful website must be related to the site itself before the analysis of the site, accurate site planning can start better station construction work.
first, industry market analysis. Understand the characteristics of the industry, the industry, the market and the advantages and disadvantages of competitors. The analysis of advantages and disadvantages of absorbing the competitor’s website, to its Zaokang, takes its essence. Combined with the characteristics and advantages of their own enterprises, to carry out more perfect construction.
secondly, the location and function of car rental websites are determined. To clear the construction of rental sites for what, sales products, or publicity corporate image, combined with positioning and website functions, make a unique rental site?.
finally, the rental website page design. The proper benefits of page design can not only bring visual enjoyment to users, but also enhance the brand image of the enterprise and maintain it constantly.
second: car rental website clearly positioning
car rental website positioning, should be introduced to rent information, car rental guide, to rent a car as the core. To rent a car as the core, to provide more convenient and intuitive rental car rental information.
carries Rui to think, the website that rent a car is fixed very important, what can satisfy a few points to build a better website:
1) website construction type: clear car rental website is based on information, or to product sales owners;
2) website target groups: the final target group of the car rental websites, different promotion methods according to different users;
3) website promotion way: clear car rental website, late website operation promotion, reasonable use, the website will have higher development
third: car rental >