product management vice president Neal – Mohan Neal Mohan recently revealed that the vast majority of shlf1314 revenue from display ads display advertising, the company plans in the next few years, will focus on development of display advertisements.
development of mobile advertising, not only to increase the number of ads, but also to more accurate and effective advertising.
today, "online" does not mean that you have to sit in front of the computer, in fact, with the mobile phone and other equipment, the potential audience at all times online. The advertisers, advertising means more and more opportunities. Although shlf1314 is not clearly explained, but if we can get the location information of the user, it will be able to do better mobile advertising. For example, if you hold iPhone, walking in the street using shlf1314 maps, shlf1314 can push a hotel near the ads to you.
obviously, shlf1314TV platform is an important part of it, in addition to participate in traditional TV advertising competition. Castro also revealed that in the future, more TV content will be transferred to the IP level such as Werrison Verizon, VCast, Sprint and Att Corporation AT& T the relevant business. shlf1314 will help those who participate in TV push service push TV operators benefit from advertising.
Mohan said, at present, display advertising market size of $20 billion. But there are signs that in the next few years, this number.
display advertising is still the focus of
July 6th morning news, according to Henrik, vice president of shlf1314 global media platform and de Castro Henrique de Castro before the date of introduction, shlf1314 will focus on mobile TV, and social and other three pillars of business development.
, according to legend, from the Norwegian deep-sea fishing sardine is difficult to live ashore, if the fish is still alive when arriving, the price will be much higher, so the fishermen trying to keep the fish alive in Hong kong. But all efforts failed. Later, an old fisherman discovered a secret of success: catfish effect. The original is the sardines catfish predators, appropriate to put some catfish in sardines, can artificially create a tense atmosphere, saw it, sardines catfish convulsed with fear to flee, and greatly enhance the vitality, greatly improved the survival rate. As a result, a sardine was shipped back to the fishing port alive and kicking. Later, people call this phenomenon "catfish effect"".
But the same thing:
Another important reason is
in this regard, Castro did not disclose the details. But for shlf1314, the business with the two business, with great potential. It is not clear whether shlf1314 should be similar to Facebook shlf1314 Me business, is to continue to increase its current advertising permeability, or both of the two strategies. shlf1314 declined to discuss the matter.
three supports social advertising
two supports TV business
now, shlf1314 in the field of social networking some uneven development. The Buzz business, teeter poor promotion, and YouTube business, is a trend which cannot be halted to great acclaim.
is a pillar of the mobile advertising business
television is a huge advertising market, shlf1314 hopes to get a great development in this field.