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here will have to say about the long tail words, do the shopping platform website, mining the long tail word is actually very simple, because most of the parameters of the long tail word from your product, or clothes for example, clothing color, size and so on parameters, these parameters into the long tail word is more than.
keyword is good, we have to consider respectively to do these words which page, such as the main industry keywords can be used to do home; and classification of words it is best to use the channel page to do; you should do with the word product product page. The most important is the brand word and the long tail word for word, brand, before many shopping sites may specialize in creating brand page to do, it can make the brand page have a good ranking, but actually made specifically isolated brand page, a weight is scattered, two is between the various brands the page links are not perfect, so you may need to add at the bottom of all relevant brand word anchor text in the brand page, in order to increase the contact between each other, and also need to do in the classification of words which have channel page anchor text refers to the corresponding category under the brand. This is very complicated. So now many successful shopping sites, will all brand pages are integrated into the classification of words on channel page, each brand connections between such become very perfect, but the brand page and channel page more closely. But one of the advantages of doing so is that between the brand page and the long tail word contact is solved.
is the most important keywords, so do website structure will be carried out around these keywords. First of all, we should have keywords on your own web site classification, shopping site keywords can be divided into: this industry is the main key words, words, words, classification of brand products as well as the long tail word word. Give a very simple example, do clothing website, the main keywords of the industry should be: clothes, clothing, etc., and the classification of words refers to men’s and women’s wear, casual wear.
site of the Shanghai dragon is not what is most important, not what is necessary, but there will be some things is very necessary, said here is the website structure, we really need to do. Different types of Web sites for different emphases, and select the distribution of keywords are not the same, so there should be different in structure, here to introduce a kind of online shopping platform website should be how to deal with the structure. The shopping website is the biggest characteristic of keywords, especially the long tail word, say there are tens of thousands of words no exaggeration. Key words so much, if you do not have a good structure, it is impossible for you to put them one on. For the structure of shopping website, the most important is how to so many pages of key words together to achieve everything in good order and well arranged, whether you are doing what page ranking will be formed to help effect on what other tens of thousands of pages, so you may have to put these words are successful make up bring rich flow.
website design of structure: