3, KPI index of
now mobile applications market in the Red Sea, access to the user more difficult, but according to the master ASO optimization platform to understand the cicada, the more difficult is to allow developers to uninstall the product, high rate! High unloading rate is on a strong dissatisfaction with the user signal, our products so we must know what users with why do we want to uninstall the product, and do everything possible to reduce the rate of unloading, let’s take a look at this article.
operator to understand where the user loss, such as in the game: the tutorial is complete registration, 5 level 10 level of success, success in the application of the purchase. It is especially important to know why active users suddenly become inactive is what? Through promotions, discounts and other ways have a certain probability of active users can not become active again. If you found a large number of users uninstall it at one stage using APP, then you have to change the contents of the APP itself.
APP how to reduce the unloading rate? Here are seven methods
4, in the application of monitoring user behavior
is common practice, aiming at high quality running shoes to certain concessions, to interact with the browse users of these products, the production of more detailed and >
in the application of monitoring user behavior, user can understand what kind of love we know and use function of APP users are doing what the user behavior of different segments, big data, the user can generate the portrait. For example, users will be added to the shopping cart product event, we can know through the price higher than 500 yuan shoes browse add to cart number and the ratio of the number of users.
1, in-depth understanding of UA data
point, you have to use the products to meet user expectations. Stand in the APP marketing perspective, marketing personnel must use all available channels, such as message push, email, social networking to be the loss of the user to pull back. The master in the analysis of many cases after that personalized push messages can not only have a good retention rate, but may also reduce the unloading rate of 15%.
UA refers to the user’s mobile phone information, from which we can understand, the user is using oppo, or apple, HUAWEI or samsung. The number of users, and record the use of various mobile phone based on UA, we can provide related services for his mobile phone, such as different sizes of pictures. Don’t forget to take the ROI as one of the key indexes of reference, many of you are from the advertising installation quality problems, and ROI (advertising ROI) will tell you which advertising channels to give up. In addition, remember that high unloading rate will influence your app in the app store rankings.
2, cross channel to attract