traditional home appliance repair general chain is "consumers through" 400 "phone to manufacturers warranty – agents vendors – outlets – two levels of network – maintenance master". The whole process chain >
is the first type of traditional home appliance manufacturers, such as Haier day shun. Through the original logistics system, cut into the home appliance market. But more of it is to do Haier’s internal after-sales service, at present there is no intention to open to the industry, and its transformation is more like a traditional manufacturer of the original business upgrades and optimization.
on the network do local industry website has successful cases, like Zhengzhou Jiezhuang do good website, do very successful, the site does make money. So many people have to follow, also in the online open a Albert, a gold pen. Some people develop their own procedures to build website, there are people to spend money to buy pirated website webmaster website program, which are students. How much is the content of the website that everyone knows the original?. You are my collection, I collect his. Now the webmaster how many people are making money? I’m afraid only their own clear heart.
fourth is relying on the vendor resources, namely the choice of home appliances boom play, send a single process via the Internet tools optimization, and channels and the line shop to carry out cooperation, so as to realize the optimization from the upstream service chain, the profit distribution system to reshape.
for the appliance maintenance industry chaos, there are three types of players saw business opportunities:
second types of channel transformation, such as Suning help customers. Relying on its own strong channel resources and geographical advantages of existing stores, enough to make it a powerful player on the track. However, due to the dual attributes of channel + service provider, there is still a question mark on the openness of its kernel;
maybe Ma and we are not comparable, he is a genius leader, but as long as we make money over to a well-off life. But is this money is not just to earn, to weigh their ability in this regard. A line of site local industry efforts are far more important than multi line Kung fu. Zhengzhou home network as a local industry Web site is relatively successful, we take Zhengzhou home network to compare and analyze their. It is not the webmaster computer network professional training, he is the first identity of doing business. Website design, art started basically to find someone to do. A website management success you have these qualities? There is a strong association with government departments, communication and coordination ability. You can cooperate and decoration quality supervision Association? You have the ability to organize large group purchase activities? Local industry website shlf1314 alone provides advertising and other advertising advertising revenue is not enough, so you need to have a strong sales ability, flicker. You can use gab to pull advertising? Do you have the ability of team management? Website to update to the acquisition, there should be an important site clerk, profits from the local dealer advertising, so there must be a salesman selling site pull advertising business, these only on your own is not enough, you need a team. Sina, Sohu, Tencent, the national portals have their own trade channels, each provinces portal industry sector, by virtue of their strong support to traffic industry sector, you have much ability from a slice? If purely from a technical perspective, SEO, is one of the most important keywords a successful website, but this is not the only.
a website to a network of business success, is not the webmaster network technology how high, but because of his management skills, at least he has certain operational and marketing capabilities. Alibaba Ma Yun technology might not do the webmaster is superb, but he can achieve a large network of empire. Where is his ability? He has long team management ability; he has a marketing experience he once went from door to door selling network page; he can talk rapidly, every "show" Ma Yun will not disappoint the audience, Ma Yun’s speech is full of idealism, has incendiarypower very strong.
the Internet provides a platform for us to build business roots, but we cannot.
B2C with the rise of electricity providers, white electric industry in China white appliances that can replace the people of housework products including washing machine, refrigerator, or is to provide people with better living environment quality products, such as air conditioning, electric heater; black appliances refers to provide entertainment products, such as TV in the price war, more and more low profit, which greatly reduced the quality of customer service service. Maintenance network layer after layer outsourcing, not only pushed up the final maintenance price of home appliances, but also reduced the quality of service. At present, 65% of the repair business does not have a business license, the maintenance master has less than 5% of the qualification, home appliance maintenance master has become a lack of training, low income high-risk work crowd. These are leading to the maintenance of electrical appliances arbitrary charges, door-to-door slow, high rate of repair reasons.
third is a pure Internet game player, such as household appliances, household appliances and other easy housekeeper, starting from the C end consumer experience, self or the way to join the team, focus on service brand building, improve the service level of the master door. But a single maintenance business is easy to hematopoietic capacity shortage, and how to carry out business development in the B side, and fully explore the value of the engineering team has become very important. This is why the relaxed home appliance began to expand the smart home experience and appliance rental business on the B side.
CEO Dong appliances; Sun Ming Yangyuan is SKG group president, with 14 years of home appliance industry and 8 years working experience in electric appliance industry. Cai Yuanhan, co – founder of CFO, has 10 years’ experience in Midea group. Two people deep plowing home appliance industry for many years, the industry has a profound understanding.
optimization send single efficiency, using Internet tools as leverage to reshape the interests of the chain