2. again to suppress negative information. Cover the most direct method to suppress the negative information is to use positive information. This is to mobilize the whole company personnel strength, we have to collect all the high weight of the blog, send some positive information on it, then let the whole company staff and click on the praise, positive information these weight high blog, plus the company personnel to click, as long as the love of Shanghai included, weights are very high, when the positive content of this kind of high weight more than negative content, these positive information ranking will outweigh the negative information. Our company has experienced such a thing: this year the company sold a Sichuan Futian LED car advertising appeared quality problem, the main reason is due to problems of the Futian LED advertising vehicle chassis, and the modified part of our company is only responsible for LED advertising vehicle, so we have to explain to the customer service staff the LED car advertising customers, because the LED advertising vehicle chassis is Beijing Futian company.
1. first to convene an emergency meeting. An emergency meeting aims to emphasize one point: don’t click on the company’s negative, but not to love Shanghai search company negative. This truth must be clear for everyone, because each of our staff is the enterprise must have a sense of belonging, when they found negative information, appear on the network, they will be seriously concerned, look at what is going on, and then may pass on ten, ten hundred, caused by the whole company the hot, when all companies have to click on the negative news, the negative information has very high weight, so it is hard for us to suppress. So to all the staff of the company understand click weight of this truth, don’t click on the negative, not on the outside of the people to promote, keep calm, this is very important.
negative information may be that each enterprise must face the problem, saying Good news goes on crutches, qiuckly, this sentence is to verify the negative information brought to us. Any one of the large-scale enterprises will have negative information, if your business does not have negative information, only that is too small, or your firm size is the brand influence is not enough. Even the international famous brand SIEMENS has negative information, negative information, so we can not avoid the problem. We can recall, when SIEMENS refrigerator and washing machine for quality problem, micro-blog celebrity Luo Yonghao published several articles in micro-blog Sina micro-blog, attracted heated online debate. Because SIEMENS processing negative information improperly, directly leads to the decrease of electronic product quality reputation of SIEMENS’s sales fell 20%, SIEMENS to bring the loss of billions of dollars. Thus harm negative information on our business. Processing method of enterprise negative information timely and properly, can reflect an enterprise crisis public relations ability, also can improve the credibility of enterprises, so when enterprises have negative information, we must face. Below to introduce enterprise negative some basic processing method for everyone, that we provide a reference.