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Case analysis four dimensions of website optimization entrance page

dimension two: new visitors analysis

Browse, visitor number and IP number key consideration website

dimension three: attractiveness analysis

page is the first entrance entrance visitors visit the site, which is the first visit to visit the page. Entrance page as the first page of website visitors, its quality can directly see the website optimization is reasonable. Today poly way travel key from the entrance page flow, new visitors, attraction and transformation of four dimensions of analysis.

The

for this attraction, of course is the contribution of browsing quantity, the bounce rate is as low as possible, while the average visit length is about 30s~90s in the best, the average access pages more better.

dimensions: traffic analysis

for new visitors this piece, we hope that more is better, but the ratio should be controlled at around 60%~70%, the basic access because we also need to maintain the old visitors page.

traffic analysis. We can analyze the composition of import and export data of each page, and a separate entrance page contribute to the site, as well as in the proportion of global data. In general, we can flow through the comparison of the data of the last 30 days, of which pages as the entrance page up, so that we can focus on the optimization of these pages, and do more guidance, in order to increase the depth of visitors visit.

is considering the transformation and analysis of Transformation Times and conversion rate. That is to say, the number of targets from the entrance into the page and page conversion in all pages of the proportion of visitors into the entrance. How many times can be transformed, the import and export analysis > page

four dimensions: the transformation and analysis of

attractiveness analysis considerations focus on the contribution of pageviews, bounce rate, average access time and average access pages. One of the two most important indicator is the bounce rate and average length of visit, jump out rate shows whether the page is welcomed by the users, the average length of visit said the user is willing to accept the offer page content. The average value of the average number of pages is access to users to enter the site through the entrance page after the total number of page browsing.

for the flow of this one, of course we need is viewed as high as possible, the number of visitors and the IP number is as high as possible, but also pay attention to traffic and the number of visitors and the browsing and the proportion of IP, the general should be more than 1:3 compared to the as well.

analysis of new visitors focused new visitor number and the corresponding ratio. Through the analysis of the number of new visitors at each entrance page, you can see which pages do optimization (nature, bidding) to do better, and which pages are more attractive. Through the analysis of the proportion of new visitors, you can see which page does not retain the old visitors, which pages need to do further optimization of the guide.

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