What connects artificial intelligence and tourism? How to create authentic tourist experiences and stand out among the competition? What does it take for a good idea to become a unique tourism product? How to develop a year-round business? The answers to these and many other questions were provided by the third edition of the conference on year-round tourism “Can Croatian tourism 365? – creativity and new technologies “, which took place today in Zagreb. As three key problems of domestic tourism, Kovačević emphasized the poor accommodation structure, ie insufficient hotel capacity, deficit of quality workforce and excessive seasonality, and he sees the solution in continuous investment in quality and development of specific, year-round forms of tourism. RELATED NEWS: Ivana Kolar / Photo: HGK Bruno Walter iz ITB Advisory stressed the following: “Today, everyone is talking about overtourism as a result of the fact that all tourism takes place in just a few months of the year and only in “some” places. Our challenge is to find hidden treasures and champions in Croatia and connect them with the experiences and individualism that today’s travelers are looking for. This way we will be able to create tourism 365 days a year. It’s not always easy, but at the end of the road it will be rewarded. ” Kristjan Staničić, the director of the CNTB Head Office emphasized that Croatia is a successful tourist country today, but that more and better can always be done. “We record the majority of traffic in the four summer months, but it grows before and after the off-season. This is the result of the work of all tourism workers and institutions. We focus on segments of the tourist offer that are not dependent on the sun and the sea, such as health, cultural and business tourism.”, Said Staničić, noting that the continent has great potential for growth and that is why a lot of funds are invested in promoting the continental offer. Minister of Tourism Gari Capelli said three years ago there was a shift because we started talking about the tourist year, not the season. “This step forward did not happen by accident, but is the result of a consistent tourism policy of the public and private sectors. Croatia has moved in the direction of 365, we have found models to raise revenues this year, and that says a lot about the work of tourism workers”, Said Capelli. “Although we are recording good tourism indicators, the time of double-digit growth is behind us and we are entering a period in which we will have to literally fight for every guest. However, we should be aware that this guest is no longer a traditional tourist motivated only by the sun and the sea to which we are accustomed and to which we have predominantly created a tourist product. Today’s modern tourists book at the last minute, they are dynamic, they don’t stay long in one destination and they travel all year round. They are looking for an authentic experience, they want to get to know the mentality, way of life and tradition of the local population. Digital technologies have a key role to play in this process”, Said the Vice President of the Croatian Chamber of Commerce for Agriculture and Tourism Dragan Kovacevic at the conference “Can Croatian tourism 365? – creativity and new technologies “. IVANA KOLAR: WE MUST FIRST KNOW IF WE WANT TO WORK ALL YEAR ROUND, DETECT WHERE IT IS POSSIBLE, AND THEN CREATE THE PREREQUISITES FOR IT Conference organizer and director Julius Rose Ivana Kolar she emphasized that the realization of the vision of year-round tourism requires joint action of all stakeholders, in order to harmonize the vision and goals and all “shoot the same goal.” “Year-round tourism must be our goal, primarily because of its sustainability. No one expects tourism to function just all 365 days, but we need to strengthen before and after the season and activate the continental parts of the country. This means a personalized offer, authentic and based on creativity”, Said Kolar and added that Istria and Zagorje are in the lead in the tourist offer that does not depend exclusively on the season. Caroline Couret, Creative Tourism Network: Creative tourism talks about human values, authenticity and creativity “There has never been more information that we have to process than once, establish more contacts and make more decisions than today. On the other hand, there has never been less time for that. The only way to deal with the problem is to rely on some form of artificial intelligence, “he added.Marko Lukiciciz Jadranka Group and Acquainta. James Chappell iz Horwath HTL London concluded: “When we talk about year-round tourism, the main challenges and problems that tourist countries and destinations face are investments and expectations. If you want to have an offer for year-round tourism, the destination needs to have the infrastructure to deal with it: airlines, accommodation, attractions that operate all year round, constant promotion, processes and dealing with guests. It all needs to be funded and comes with an element of risk. It takes a certain amount of faith and determination to go in that direction. ” Photo: HGK Cover photo: HGK They presented their experiences to the participants – James Chappell, the company ‘s global business director Horwath HTL, one of the world’s largest tourism and hospitality consulting brands from London, Caroline Couret, founder and director Creative Tourism Network® creative tourism organizations from Barcelona, Chelo Escabias, founder and director of North Incoming Service, the first incoming travel agency in the Basque Country to participate in the development of the Bilbao promotion, Bruno Walter iz ITB Advisory and others. The international conference on year-round tourism “Can Croatian Tourism 365” was held today at the Sheraton Zagreb Hotel, and this year’s theme of the conference was “Creative and new technologies”.