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Click rates up on agents websites

first_imgSource = e-Travel Blackboard: N.J More Aussies are choosing cost over branding, with up to 3.3 million Australians comparing prices on travel agent websites over the past 12 months ending June 2011.The number of Aussies researching on sites such as webject.com.au and flightcentre.com.au has increased from the three million during the 12 months last year, according to the latest Roy Morgan Travel Agents Monitor.   “The Roy Morgan Travel Agent Monitor shows that Australians are increasingly visiting travel agent and travel booking websites such as webjet.com.au, wotif.com.au and flightcentre.com.au to compare prices of different flights and accommodation,” Roy Morgan director of tourism, travel and leisure Jane Ianneillo said. “Industry sources claim some people are only using these intermediaries to locate the cheapest flights, and then go on to book directly with the airlines; as a result direct airline bookings are still solid (representing 59% of leisure air travellers booking via the internet).”Airline website visits remained the same as last year at three million, with Qantas leading the pack with 8.5 percent of visitors compared to Virgin Australia receiving 8.1 percent and Jetstar 7.7 percent.Meanwhile wotif.com saw a rise to 7.1 percent of visitors in the last four weeks, up from 5.5 percent in the year to June 2008 while webject.com.au welcomed a 6.8 percent rise in visitors from the last four weeks in the June 2011 compared to 4.4 percent for the last four weeks in June 2008. last_img read more